Choreography, Live Events and Video Direction

Choreography and Directing Reel

Choreography and Directing Reel

101’s choreography services offer the added bonus of our Styling, Design, and Casting eye. We can create your talents’ choreography, image, and branding from conception through to their release and launch. The team at 101 has successfully choreographed for a range of clients and events in diverse dance styles. From Hip-Hop, Burlesque, Jazz, Afro, Dancehall, Musical Theatre, to Popping, Locking, Breakdance and more. We have the complete spectrum of popular and niche danceforms at your disposal. If you would like to know more about our individual choreographers, click here. For more videos click here.


Our directing team at 101 are experienced in many genres of film and are the logical choice for your next music video clip. Coming from a background as professional dance instructors, performers, and recording artists they have worked on either side of the camera with great success winning awards and breaking new ground within the medium. A predilection for beautiful images and graphics teamed with their musicality is fast giving our directors an edge and natural advantage in this very important and dynamic marketing tool.If you would like to know more about our directors, click here. to see some of their reel click here.

Live Events Reel

Live Events and Party Dancers and Entertainers

With our team of amazing professional dancers and choreographers, We can make your event or party a night to remember. With a range of themes to choose from, (scroll through some of our themes below) or we can create one to suit your needs. From one dancer to as many as you'd like. To view some live video events click here. Or for enquiries call 0402 448 006 or click here to email.


The team at 101 have had careers in the Music and Recording industry, Choreography, Fashion, Design, Styling, and Image Consulting. We understand how to artistically direct to both entertain and appeal directly to your target market offering you a TOTAL Image Creation package. We can conceptualise your event or artist, and then execute the overall Artistic Direction to ensure a smooth and polished result. This includes Choreography, Styling, Casting, Branding, and Image. We provide expert direction for Live appearances, Tours, Music Videos, Fashion Parades, Launches and Special Events. Let us create the magical vision that you can imagine. With the aid of our fabulous and highly experienced collective of professional entertainers, musicians, and designers: you can make your vision a reality.


This service is designed for, and aimed at Artist Management, Directors, Photographers, Record Companies and Casting Agencies. We will work with your NON dance trained talent and have them moving comfortably and naturally before they know it. The perfect supplementary skill for Actors, Extras, Models and recording artists of any genre. Having our Movement Coaches on set is invaluable if you are trying to access particular shapes, lines, and moods from your subjects. Our team has the ability to get your talent relaxed and moving in a non-intimidating way which delivers the desired result for the client, contributing to a stronger, more powerful, visual statement. Our professional choreographers have used their Movement Coaching expertise on Television Commercials, Fashion Parades, Still Shoots, Fashion Shoots, Music Videos, and in the casting and audition process.


For every top selling recording artists today, IMAGE and STYLE are increasingly playing a more and more important role. In the entertainment industry It is not enough to just have killer vocals. The aura, charisma, and star quality of the performer should be just as meticulously developed as the songwriting and recording. We know how to create this consistency of quality by being involved with the choreography, clothes, and hair and makeup direction enabling the different elements to come together and convey the same story. Uniformity of style, image, choreography and casting are essential to an effective end product and its inception as a “brand”.


At 101 creative we have an incredible knowledge and network of professional performers and creatives at our fingertips, such as: dancers, actors, extras, models, promo girls, Dj’s, MC’s (Rap Artists), Graffiti Artists, as well as other extreme skills such as Fire Breathers, Hula Hoopers, Jugglers, suit characters etc .Let us save you valuable time by sourcing and casting the perfect person you desire for TV commercials, Campaigns, Music videos etc., and of course every type of dancer, both looks and style wise. With our eye for forecasting emerging trends, style, and pop culture, we are constantly on the street unearthing fresh dynamic talent.


Our team of hair and makeup artists are experienced in advertising, fashion, film, and television. Accomplished, versatile, and efficient, no matter what you may need they will exceed your expectations and add the perfect finish to a professional shoot.


Style and personal flair doesn’t have to be difficult to attain or come at a high price. The Style Squad at 101 have many years experience between them in styling models, artists, celebrities, and everyday “busy” people who may not have the time, eye, or understanding that personal style and fashion trends are two completely different things. No matter what shape and size you are, the essence of style is in the way a garment hangs off your own unique frame. Everybody has the ability to look stylish, sometimes a little help understanding how to accentuate your different body parts is all you need. After studying line and movement through dance, along with the fact the 101 crew are fashion stylists and designers, we have that Eye and the ability to work with you in discovering a personal and distinctive style.The 101 Style Squad will teach you the tricks of the trade, presenting your features and figure to look their best. Style is something that you immediately notice, Not a label or a price tag, it’s a feeling of confidence and individuality in carrying off your outfit of choice; In the words of YSL “Fashion fades, Style is eternal.” We can take you shopping and help you understand what shapes, colours, and lines work best on your figure. This process begins with discussing your needs and life-style, followed by a wardrobe cleanse/visitation, then shopping. Hair, make up and personal grooming services are also available as a total package or individually.

Lets Chat

If you would like to get in touch with any of these wonderful people, email: or call +61 (0) 402 448 006


"Maya Sheridan, from Dance Studio 101, is not only an inspirational teacher and choreographer, but an inspirational person. Dance Studio 101 is the place to be if you want to raise the roof this year!"
Rachael Beck (Entertainer)

"Maya Sheridan, is not only a passionate dancer and choreographer but a wonderful collaborator. I thoroughly enjoyed creating with her on the City of Sydney Chinese New Year Parades 2008, 2009 which I directed. If it wasn't for Maya's talents and Dance Studio 101, my Parade would not have had the impact and success. I long for the day to work with Maya and Dance Studio 101 again."
Darren Yap (Theatre Director)

"You don’t have to be a dancer to benefit from Maya’s world of knowledge. Her choreography and advice has helped me with performances to camera, on stage and interactions with other performers. She changed the way I think about movement forever!"
Jasmine Rae (Singer/ Songwriter/ Recording artist)

"Maya Martinez was my first choreographer I ever worked with and she was amazing and helped me think in another way as a performer and liberated me...since then I have evolved and will never forget the time she helped me get down and do the dance hall grind lol Keep rockin it Maya!! :-) "
Vassy (International Recording Artist)

"Maya and the team at Dance Studio 101 have helped us redefine client entertainment. We look forward to leveraging their choreography and performance abilities as we activate our latest branded entertainment show - the LXD.”
Stephen Hunt (Director of Joost - Adconion Media Group) "

Maya was a muse for my 2010 costume collection and I was honored to have her open the show at the Utzon room at the Sydney Opera House. She was able to embody the essence of the collection and realise what movement and costume could bring to the moment. She is a true professional and I was so grateful for what she added to the experience."
Techa Noble (Artist/performer - The Kingpins and Designer for fashion brand - Birthday Suit)

"We've used the services of Maya Sheridan from Dance Studio 101 for the last couple of years. I must say she is one of the nicest and most professional persons to deal with. Her years of experience and creative talent has helped to build our business into one of Australia's Hottest Dance Brands. No matter what we throw at her nothing is ever a problem. Even at the drop of a hat she always comes through. No job is to big or small Maya Sheridan is on my speed dial."
(Teko Dwyer - Director of Hedkandi Australia/NZ)

"Whilst working at Leo Burnett Australia I had the pleasure of working with Maya Sheridan and her crew at 101. She not only exceeded my expectations with her choreography but also always went beyond the call of duty. With pressing time constraints, she created something truly unique and category breaking for the brand. She is a joy to know and one of the most talented people I have ever had the pleasure in meeting. I do not have the command of any language to explain the dedication she has of what she does, all I can say is she rocks! and I hope you have the opportunity of experiencing what she creates at Dance Studio 101."
Sesh Moodley, (Creative Director - Naked Communications Australia)

"Maya is an entrepreneur in the dance scene here in Australia. We have worked with her plenty of times because we like her style and professionalism that is what she is " Dance Studio 101" from Hip-Hop to Latin - Studio 101 is the Bomb!"
Dante Rivera (The House of Sol Project dj/producer/musicologist)

I have attended several classes and dance workshops at 101 and found it a friendly and encouraging environment to explore different dance styles with some truly inspiring teachers. And Maya’s dancers sure threw on a great show when they performed for the closing night of the Sydney Latin American Film Festival at Dendy Opera Quays."
Reem Algharabali (Journalist and event publicist)

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